Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. (from Wikipedia)

This process involves altering and revising a website's, content, site architecture, HTML code and various external factors, to improve visibility, rank and positioning.  It is based on overall relevance to specific keyword and phrase searches in the organic, algorithmic crawler-based listings of search engines.

Increasing your website ranking in a search related to your business, is desirable., as higher ranking sites generally attract more visitors. Designing Lane will use an SEO analyzer tool to determine where improvement is needed. We then properly follow the process of optimizing your websites with ethical search engine optimization (SEO) tools and methods that are approved by all major search engines. This will enhance your website search rankings.